ProCook Media Kitchen

The latest news from ProCook

February 2021

ProCook Announces Collaboration with Michelin-Star Chef Tom Aikens and Unveils New TV Advertising Campaign

Leading cookware and kitchenware brand, ProCook has announced an exciting new collaboration with Michelin-Star Chef, Tom Aikens, and a new TV campaign.

Media Contact: Kate Lewis

Email: Press@ProCook.co.uk

ProCook Announces Collaboration with Michelin-Star Chef Tom Aikens and Unveils New TV Advertising Campaign

Leading cookware and kitchenware brand, ProCook has announced an exciting new collaboration with Michelin-Star Chef, Tom Aikens.

The celebrated Chef, who owns London-based, fine-dining restaurant Muse by Tom Aikens, is working with ProCook to support the launch of its new ProCook Damascus 67 Knife Range.

Together, ProCook and Tom will create a series of informative and fun ‘How To’ videos to inspire and inform passionate home cooks about how to get the best performance from their new ProCook Damascus 67 Knives.

The films will also bring to life ProCook’s new TV Ad campaign which is centred around creating the perfect #procooksandwich; how to choose the right knife for various food prep and presentation needs; and expert tips from Tom about how to care for your kitchen knives to maintain optimum performance and perfect results ever time.

Tom will also be sharing his own perfect #procooksandwich recipes which will be shared across ProCook social media channels to inspire passionate home cooks – perfect for getting creative juices flowing and adding some excitement to your lunchtime at home by whipping up your very own perfect #procooksandwich! And look out for even more inspiration from other key food influencers who are also joining ProCook to share their inspiration for the perfect sandwich and top tips on how to use your ProCook Damascus 67 Knife Range at home.

Tom Aikens, Michelin-Starred Chef, Muse:
"I’m delighted to be partnering with ProCook on the launch of the Damascus 67 Knife Range - a premium quality product that I’m proud to use in my home or professional kitchen. The ProCook Damascus 67 Knife Range is guaranteed to last a lifetime and will truly give you an extra edge in your own kitchen. These authentic Japanese knives are made from Damascus stainless steel and high-carbon steel encased in 66 layers. With a great selection of knives to work with, they will make very short work of the toughest jobs."

ProCook’s first television advertising campaign in five years is set to hit screens on 20th February 2021, heroing ProCook’s latest addition to its premium range of Japanese stainless-steel knives, the ProCook Damascus 67 Knife Range. Set in the kitchen of a passionate but messy home cook, the ad also showcases the wider range of high-quality yet affordable ProCook cookware and kitchenware on offer – reminding its viewers, ‘why pay more?’

Downloads

Plain Text Version